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STRATEGY. GROWTH. CONNECTION.

Where beauty brands come to scale

From retail strategy and business development to coaching, mentorship, and speaking, Scale Beauty Collective helps brands and leaders navigate what comes next.

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  • Woman sitting on a chair, smiling, with tattoos on her arm, in a room with hanging clothes and household items in the background.

    HOW GOOP MADE THE BODY BEAUTY'S TERRITORY: A CONVERSATION WITH GINA LUCANIA

    If the last decade of skincare taught us to read ingredient lists, the next one may teach us to read sensation, to treat the few minutes of applying body oil as information about how we are, not just how we look. Gina calls it reconnection. I would call it the moment the body stopped being skincare's periphery and became its territory.

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  • A woman with dark hair and green eyes sitting on a chair, resting her face on her hand, wearing a white blazer with gold buttons, a black top, and gold earrings, against a dark plain background.

    BUILDING WITH CARE: A CONVERSATION WITH GINA LUCANIA ON REDEFINING GROWTH IN BEAUTY

    In this conversation, she reflects on the evolution of her own definition of beauty, from the makeup counter to executive leadership, and how the industry can better meet today’s more discerning, values-driven consumer without losing its sense of care, nuance, and purpose.

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  • Black and white professional photo of Gina Lucania, smiling, with text indicating her as a veteran in the beauty and wellness industry, and head of global sales for ALO Beauty and ALO Wellness.

    BRILLIANCE OF BEAUTY EXCLUSIVE INTERVIEW: GINA LUCANIA

    Gina is an industry veteran and trailblazer with over 15 years of experience in the beauty and wellness industries. In this episode Gina offers key advice to young professionals that want to climb high in the beauty industry and discusses the glass ceilings that exist for women in the corporate world.

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